SERVICES / 02

Sales & Distribution

Sales consulting and commercial strategy for hotels.

My sales consulting for five-star, luxury and boutique hotels brings together hotel distribution, GDS, consortia, commercial agreements and business development in a strategy aligned with the hotel’s positioning. I support market selection, relationships with buyers and partners, and follow-up on opportunities, assessing the contribution of each channel and direct bookings.

Materials and tools for a hotel commercial strategy

IN PRACTICE

Areas of support

Priorities and scope are agreed according to your hotel’s needs.

01

Distribution mix

Assessing channels and their contribution to the commercial strategy.

02

Affiliations and commercial agreements

I support hotels in assessing and pursuing affiliation with collections such as Small Luxury Hotels of the World, Preferred Hotels & Resorts and The Leading Hotels of the World.

03

Direct sales

Reviewing the direct channel’s role and opportunities for development.

04

GDS, consortia and preferred programmes

Assessment, configuration and development of the hotel’s GDS presence, selection of suitable consortia and preferred programmes, and production monitoring.

Read more: when does a luxury affiliation make sense? ↗

05

Representation in key markets

I select commercial representatives and sales representation partners in the hotel’s priority markets, based on its positioning and sales objectives.

06

Partners and buyers

Developing relationships with intermediaries and potential commercial partners.

07

Commercial proposition

Organising the arguments and materials used to present the hotel.

08

Follow-up and continuity

An activity plan to follow through on contacts and opportunities.

Contemporary hotel reception

Commercial relationships focused on results

Positioning guides the choice of markets, partners and commercial activities.

COLLABORATION

A flexible collaboration
over time

We start with the current situation and agree on objectives, activities and a review schedule.

LET’S TALK

Let’s talk about your hotel

Tell me about your hotel and what you would like to work on.