HOTEL CONSULTANCY · AFFILIATIONS AND NETWORKS
Hotel affiliation, luxury network and consortia consultancy
I support luxury hotels, boutique hotels and independent properties in assessing and developing affiliations, preferred programmes, consortia and international distribution channels. The objective is not simply to add a name, but to build relationships and production aligned with the hotel’s identity, markets and commercial strategy.
From eligibility to commercial sustainability
I assess the product, service, property size, destination, reputation, target markets and internal organisation. I compare entry requirements, quality standards, membership fees, commissions, technology costs and the hotel’s ability to maintain the commitments involved.
Networks, programmes and distribution
The assessment may include Small Luxury Hotels of the World, Preferred Hotels & Resorts, The Leading Hotels of the World and Relais & Châteaux, together with Virtuoso, preferred programmes, corporate and leisure consortia, CRS and GDS distribution. Requirements, availability and terms are always checked directly with the official organisations.
Operational support
I support opportunity selection, preparation for discussions, proposal assessment and coordination with account managers and commercial contacts. I can also represent client hotels at trade fairs, workshops and meetings with buyers and agencies, integrating these activities into the wider sales strategy.
Measuring the real contribution
Before launch, I define indicators and review periods: incremental production, ADR, acquired markets, demand quality, distribution costs and the continuity of trade relationships. The value of an affiliation lies in its net contribution and its ability to strengthen the hotel’s positioning, not in brand recognition alone.